Service Designer
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About

 

From Advertising to Service Design

I have often been asked why did I move from advertising to Service Design. I think they correlate each other in some ways. They both look at strategy as the bigger picture. 

 

Advertising is a way to bring customers in
Service Design is a way to keep customers in

 

I believe that every project should start with a Why. I start with an idea whether for a big brand, or a simple app. I also think that Design is in the details; I care about every pixel, every line, every inch, and immerse myself fully in each project.