From Advertising to Service Design
I have often been asked why did I move from advertising to Service Design. I think they correlate each other in some ways. They both look at strategy as the bigger picture.
Advertising is a way to acquire customers.
Service Design is a way to retain those customers.
I believe that every project should start with a Why. I start with an idea whether for a big brand, or a simple app. I also think that Design is in the details; I care about every pixel, every line, every inch, and immerse myself fully in each project.